Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas in one of the UK’s leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS offers more than 800 brands in petite tall, tall, and curve collections. Influencer favourite Oh Polly offers two-piece sets and body-con dress styles, while cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a variety of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious customers in their 20s in mind. The company raised funds for its initial startup by selling low-cost copies of celebrity fashions such as those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing since it would provide the highest returns.

The ASOS website has a variety of sizes and types that include maternity clothes, plus-size clothing, accessories, stationary and shoes. It also has a selection of fashion guides and #AsSeenOnMe content to provide inspiration. Customers can also add items to a wish list and create private boards to keep track of their favorites.

The ASOS mobile app offers seamless shopping that includes the synchronization of your saved items and a quick checkout. The app also shows inventory information, which can help to avoid disappointment when items are not in inventory. This feature is an excellent illustration of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion brand with clothes for Tentsile newest Generation women, men and Delta Children Universal 6 Drawer Dresser. The brand offers a variety of Affordable Knife Sharpener and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, and also on the George website.

The new collection taps into the 'quiet luxury' trend, with pieces crafted from silk, cotton and linen blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and increase to around 77 pounds (for Metal Breading Trays full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's software for retail planning to modernize and ensure the future-proofing of its planning process. This enables it to send briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the same information.

Debenhams

Debenhams, one of the most storied UK department stores, offers a variety of clothing and other items. It also offers a wide range of brands and offers regular sales and discounts. Additionally, the company offers a variety of services to help customers find what they're seeking.

The store was established in 1778 as a draper's business in London. Through the years, it has expanded into a massive chain of department stores with global reach. It is a renowned fashion retailer that is known for its exclusive brands and designer clothing. It has a significant online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, the company continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase underscores the growing power shift from retailers weighed down by brick-and-mortar investments to their more nimble online counterparts. This trend is expected to continue as the number of consumers is declining in physical stores.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothes as well as accessories. It has different collections like Boutique, Collections and Style. The company offers a styling service which will recommend clothes according to the persona of the customer. This is an excellent feature for fashion novices or those who aren't sure.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store's spacious interior filled with makeup, shoes and clothes to discover as you walked its escalators with mirrors to the beat of pounding house music. However the company's fortunes have taken a turn towards the downwards and it appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo - could be in danger of going under (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point of being the closest shopper on the high street was to catwalk fashions However, this is the reason it was ultimately sunk. When Asos and Boohoo started offering the same fashions at a lower price, shoppers have stopped coming to the shops in droves.

Misguided

Missguided is a UK fashion site that sells fashionable pieces inspired by celebrity style. The website is feminine, with a a pink and white theme. On its website, it features different models and clothing products for women. Customers can get free next-day delivery and a student discount on the website.

The site is targeted at the 16-34 age group and Vimeo has a large range of products. The brand is a part of Boohoo, a fashion retailer that also offers trendy clothing for the same demographic. The website is adorned with large headings and pictures of clothes products. Boohoo lets users subscribe to their newsletter and receive email updates regarding new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fast fashions based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people in search of fashionable and trendy clothes at affordable prices. This market segment, comprised of people who are under 30 years old, is a large market segment across the globe.

Boohoo employees have access to a range of benefits such as pension plans and bonus programs. The company also prioritizes employee wellness with onsite gyms, free healthcare cash plans, as well as mental health assistance. The company is also renowned for its commitment to size inclusivity with precise size charts enabling shoppers to find the perfect fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a vast selection of clothing, shoes and accessories. You can also purchase groceries, household goods and tools for DIY. The site also features an extensive selection of international brands and products.

Check out River Island for stylish pieces inspired by celebrities and the catwalk, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture inspired designs. These are great for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories, including electronics and fashion-forward cosmetics. They also have a wide selection of household products, such as unique tea caddies.